Collective is a centre for contemporary art hosting a variety of exhibitions and workshops for people of all ages. I worked alongside their Learning Producer to create an identity for their children's program. Collective:PLAY hosts workshops and collaborative projects giving young people opportunities to interact with their surroundings and nurture their own creativity. This project involved designing a logo, typeface and social media content to create an identity for what became known as Collective:PLAY. I discovered what our young participants would like to see whilst still ensuring the result was coherent with the Collective brand.
Launched: May 2020