Moodboard - October 2021

Atom Learning is a home learning platform providing adaptive learning for KS2 And school entry. I created this mood-board presentation to share my ideas for developing their brand identity as well as their online and printed presence. As their logo was so distinctive and visually interesting, I used it as a key element for their identity. I carried this further via additional shapes and colour combinations. I enjoyed creating a series of characters for their socials and designed children and parents characters as well as abstract shape characters. Overall, my motivation was to make the identity appealing for children to match the experience of using Atom.